BRAND IDENTITY DESIGN
Build a brand people remember.
A strong brand does more than look good. It communicates who you are, builds credibility and gives your business a distinctive position in the market.
capabilities
OUR CAPABILiTIES
From strategy to identity.
Whether you're launching a new business, refreshing an established identity or undertaking a complete rebrand, we develop the strategy and creative direction needed to move your brand forward.
Icon Designs provides professional brand identity design and branding services, helping businesses develop memorable, strategic and consistent brands.
Brand Strategy
We establish the foundations behind your brand before creative execution begins.
- Brand positioning
- Brand purpose
- Target audience
- Brand personality
- Brand messaging
- Competitive positioning
- Brand architecture
- Creative direction
Visual Identity
We turn your positioning into a visual language that is distinctive, consistent and ownable.
- Logo design
- Logo systems
- Typography
- Colour palettes
- Graphic language
- Imagery direction
- Iconography
- Visual assets
- Brand guidelines
Brand Applications
We bring the identity to life across the places your customers actually encounter it.
- Business cards
- Stationery
- Company profiles
- Presentations
- Packaging
- Signage
- Vehicle branding
- Corporate environments
- Marketing collateral
- Digital assets
- Social media templates
Rebrand. Refresh.
or from the ground up.
A logo is a mark.
A brand is an experience.
We create distinctive brand identities that give businesses a clear point of view, a recognisable presence and the confidence to compete.
New Brands
Building a business from the ground up?
We’ll create the identity, positioning and visual system needed to enter the market with confidence.
Brand Refresh
Your business has evolved, but your identity hasn’t?
We’ll modernise your brand without losing the equity you’ve already built.
Complete Rebrand
When the old identity no longer represents where your business is going, we’ll rethink the brand from the ground up.
